WHAT IS UP WITH WYRD?
An update straight from the source!
Folks have asked, so here it is, straight from the folks at Wyrd!
The Elephant in the Room
We're going to jump right into the messy bits. What is going on?
There are a couple of things that caused a ripple of effects that, sadly, has been felt not only by us but also you and your customers. Starting with staff. The size of our team is small and while we consider it a compliment to the assumptions made of Wyrd’s size in comparison to our competitors (to us, it means that we are able to accomplish big things with our games with the fantastic – if tiny - crew that we have), it can also lead to miscommunication and expectation issues within our community. But the fact of the matter is that we operate as a lean team, and up to this point, it’s worked relatively well for us.
Recently, though, the workload in the warehouse has become overwhelming. Previously, the same numbers of employees were capable of handling the flow of products without a hiccup. With only having a handful of individuals building, pulling, and packing our products during the hype storm of M3E, it has been a difficult challenge to overcome. So we're behind and that's just the honest truth of the matter.
Secondly - Production! It seems like there is always something. We thought that we were so prepared for the launch of Malifaux's new edition, even padded our numbers to give us a little bit of breathing room. At first, everything seemed like we were on track. Then the restocks came in. I don't think we've ever been more wrong in our lives - 'a great problem to have,' they say... In reality, it's just another frustration that has been felt by the core of the community.
Which brings us to August where everything seemed to really fall apart. Besides the fact that we are simply behind in the warehouse, there are some stock issues and we have also run into the mother of all production delays.
Our highly anticipated Faction Books have been completed at the printer since the beginning of August. Despite our best intentions, they are still sitting at the factory. There is a story to tell here, but this isn't the time nor the platform for it. All we can say is it's a new obstacle for us. When you have been working with a product supplier for over a decade, their word means something or at least it should. We are very disappointed, frustrated ... actually, at this point we're mad. We have been misled, downright lied to, and have seen some questionable business practices by one of our (soon to be former) partners that have negatively impacted our products and schedule.
Welp! Need to adjust our plans, recover, and regroup.
We have officially doubled our warehouse staff and have already started to see positive traction, go team!
After a pretty long discussion on this end, we have decided that it is best to adjust the release schedule. This will allow us to successfully regain control of the releases and shipping times for all of our distributors. We want to try to maintain a level of fairness for all of our partners. It is obvious after this last month that we need to make some adjustments.
August Releases - Well, there aren't any. Man, that is hard to type! We are just as disappointed as you are. The products will still be released - there just needs to be a serious adjustment to the schedule. If you sent in a restock those are being processed and shipped now.
August releases have now been bumped to September, and (you guessed it) September releases have been bumped to October and so-on.
Besides adjusting the immediate release schedule, we will also be changing our monthly street date. We have always run our product releases for the last Friday of the month. Feedback from stores and distributors alike echo the need for change. So we're moving it up, thus allowing stores more time in a given month to sell our products.
September Releases - Street Date 9-20-19. Order are due no later than 9-4-19. Currently, many of you have sent in your orders for these products. The orders in the system will be processed as is UNLESS changes are requested by the 4th.
October Releases - Street Date 10-18-19. Orders are due no later than 10-2-19.
Extending August's LGS Promotion
Our Local Game Store Promotions are meant to encourage our players to buy our products in the brick and mortar stores that we have stood behind since Wyrd was established as a company. We value both our customers on a local level, as well as the stores that promote and sell our games. Unfortunately, our customers and retailers are both rightfully frustrated with the lack of products that were meant to hit the shelves this month and were thereby having difficulty meeting the requirements of the promotion, so we will be taking measures to alleviate those frustrations.
Due to the circumstances revolving around the issues stated in this newsletter, we will be extending the August LGS Promotion through September. This way, players will have the opportunity to purchase the products that they have patiently waited for while also obtaining our limited Spit Hog model.
Street Date 9-20-19, Order Date 9-4-19
WYR23126 Guild Steward $ 11.00
WYR23427 Hinamatsu $ 15.00
WYR23726 Dawn Serpent $ 15.00
WYR23406 Carver $ 18.00
WYR23424 Killjoy $ 18.00
WYR23606 Swine-Cursed $ 18.00
WYR23625 Bayou Smuggler $ 18.00
WYR23109 Pathfinder and Clockwork Traps $ 21.00
WYR23220 Draugr $ 21.00
WYR23222 Necropunks $ 21.00
WYR23426 Hooded Rider $ 21.00
WYR23626 Akaname $ 21.00
WYR23629 Silurids $ 21.00
WYR23703 Kunoichi $ 21.00
WYR23705 Ten Thunder Archers $ 21.00
WYR23723 Lotus Eater $ 21.00
WYR23724 Charm Warder $ 24.00
WYR23012 Guild Faction Book $ 25.00
WYR23014 Arcanist Faction Book $ 25.00
WYR23015 Neverborn Faction Book $ 25.00
* WYR23713 One Born Every Minute $ 27.00
WYR23125 Pale Rider $ 30.00
WYR23213 Rogue Necromancy $ 30.00
WYR23225 Dead Rider $ 30.00
WYR23320 Mechanical Rider $ 30.00
WYR23421 Grootslang $ 30.00
WYR23510 Ashes and Dust $ 30.00
WYR23607 Pigapult $ 30.00
WYR23618 Whiskey Golem $ 30.00
WYR23730 Yasunori $ 30.00
WYR23612 Rooster Riders $ 35.00
WYR23411 Cyclops $ 40.00
WYR23718 Jorogumo $ 40.00
* WYR23303 Colette Core Box $ 50.00
* WYR23601 Som'er Core Box $ 50.00
Street 10-18-19, Order Date 10-2-19
WYR23401 Dreamer Core Box $ 60.00
WYR23013 Resurrectionist Faction Book $ 25.00
WYR23016 Outcast Faction Book $ 25.00
WYR23017 Bayou Faction Book $ 25.00
WYR23018 Ten Thunders Faction Book $ 25.00
WYR23115 Six Feet Under $ 35.00
WYR23116 Wake the Dead $ 42.00
WYR23209 Surgical Staff $ 42.00
WYR23217 Vengeful Ghosts $ 42.00
WYR23221 The Returned $ 30.00
WYR23223 Eternal Servitude $ 50.00
WYR23308 Altered Beasts $ 30.00
WYR23310 The Ten Peaks $ 42.00
WYR23322 Support Staff $ 30.00
WYR23405 Teddy $ 18.00
WYR23420 A Light in the Dark $ 35.00
WYR23423 The Howling $ 35.00
WYR23430 Familiar Faces $ 24.00
WYR23501 Viktoria Core Box $ 50.00
WYR23503 Hired Killers $ 24.00
WYR23511 Marlena Webster $ 18.00
WYR23516 Wokou Raiders $ 21.00
WYR23523 A Hard Day's Work $ 30.00
WYR23613 Bayou Engineering $ 35.00
WYR23615 Off the Top Rope $ 30.00
WYR23627 See Ya Later $ 35.00
WYR23628 Gautraeux Bokor $ 24.00
WYR23630 Creative Taxidermy $ 35.00
WYR23716 Ancient Evil $ 30.00
WYR23731 Tanuki $ 18.00
Updates to Third Edition and Special Order Program
In case you didn’t see this information the first time, we thought that this would be a good time to provide a reminder of some of the special programs that we are providing our retailers, starting with the option to update current M2E with M3E cards.
For example, if a retailer has an old M2E Titania Core Box currently gathering dust on their shelf, they are currently able to reach out to our distributors to get the associated M3E card back for the models in that box, which can be included in the box’s purchase. We’ll even send out a sticker to put on the box so that their customers are aware that the product is up to date.
Each distributor has its own way of handling this process, so we have provided multiple ways of accomplishing this. You can collect the information and send it to me (Kelly) and tell us where to ship it (back to your warehouse or directly to the store). Alternatively, the store can reach out to us directly. Next week, we will be processing and shipping updates from all of you and your stores. We will continue to process update requests until October 15th.
Additionally, next month, we are starting our Special Orders program, which will allow consumers to order specific models from our updated M3E Boxes. In order to consolidate SKU Counts, we had to move around some models across our boxes. For brand new M3E boxes, this does mean that some new models will be added. In instances where a consumer has already purchased a crew box and doesn’t want to buy it again just for a new model, they don’t need to worry. We’re making an effort to ensure that those concerns are alleviated, too. We will waive all minimum purchase quantities for the special order program. Full details and instructions will be released next month.
With these two special programs, we hope to alleviate any possible growing pains between edition changes.
We know we have fallen short of our distributors' expectations, and we are actively working on solutions to alleviate these issues. In the future, we will strengthen our communication with our distribution partners so that if another obstacle arises, you all will be made aware of it sooner.
We hope that this email is a small assurance in that we are taking an active approach in overtaking the obstacles that have been placed in front of us.
Thank you for understanding!
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